Castle Light Ice Sculptures

S.A Open - Pearl Valley, 2010 Competition.

Castle Lights Ice Ice Baby theme, ties in perfectly with our ice sculpture product and as a result the brand further leveraged its campaign by commissioning Ice Art to create a batch of ice display fridges which held the Castle Light product for brand display, ice drinks chests that held 50 bottles each, and Ice Golf putt-putt courses were produced for the VIP before function, championship tent and Castle Light tent.

The ice golf was a hit as always and if you could get three “hole in ones”, there were some fantastic prizes to be won.

For more information and details you can check out our website here or check out the Ice Art Press Office here.

The ice golf course was made out the Ice Art factory and brought to site to be installed. After leveling the playing field to make sure the ball did not roll with gravity we installed the slabs of ice. Once all aligned, the ice sculpture was ironed to be a totally flat playing surface, using a stainless steel sheet heated in the sun – and then the ice rails which made up the sides were added. The queue to chance your luck on the course was 50 m long at one stage!

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Ice Sculptures - Summer Meltdown!

Liquifruit National Roadshow 2009– Summer Meltdown!



Ice Art and Liquifruit worked together with Sisters Act, Bester Burke and Vanilla Concrete to complete a 12 day, 7 city, Summer Meltdown National Road-show that saw the event run from cape Town to JHB, PTA, DBN, EL, PE , PLETT and back to Cape Town again for the finale on Camps Bay Beach on the 28th Dec.

The ice sculpture concept was a very unique activation for the consumers – The fruit flavours of Liquifruit were frozen into multiple blocks for events at the various cities. Along with the fruit was a key inside each block which consumers had to “burn out” using the water from a Wazooka water pistol. It was a like a mass water fight. The key opened a special chest and the winner took the money. The blocks were lined up and the MC fired the gun and the contestants battled away in the summer meltdown!

Each crystal clear ice block weighed more than 140kg and took 4-5 days to produce while carefully freezing in the fruit and keys in layers. A 24 ton freezer truck was required to take the ice blocks from venue to venue on the 5000km round trip. Visually, the ice sculptures looked fantastic and even in the heat of the day withstood the temperatures to remain unchanged.

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