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Tuesday, February 24, 2009

Ice Sculpture - Logo's.... Frozen Assets

When it comes to ice carvings and ice sculptures, replication of logos in ice is a common request and of course a speciality at Ice Art... always proving itself to be a fantastic method to generate a focal point around a brand or activation.


Logo icesculpture


We have our own press office which covers many of the gigs we have been part of over the years for clients - To visit our press offices for some cool images click on the link below:

http://www.bizcommunity.com/PressOffice.aspx?i=120562

The ice sculptures can be pre-carved in our freezer and delivered as completed items or carved on site at the event as an interactive entertainment peice. Every logo is different and requires a different approach based on its design, fragility and also the final scale that the logo will be produce on. Fine details on a small scale can melt quickly when carved 3D, and so if the ice sculpture is very intricate, an engraving technique is used with snow, aptly named snowfill, to create a contrast image of this subject - the Ferrari and Ogilvy logos are great examples of this.


Logo icesculpture


Whereas the Maserati and the Smart Car logos are 3D. A combination of the two techniques also produces a great effect. A client's physical brand, such as a product, can also be replicated as in the case of the Bell's Truck and the Merc S class.


Logo icesculpture


To view our website and images of these sculptures click here

The ice medium has always intrigued people and generates a hub of interest around the sculpture, with guests up close and personal with the brand. The focal point also offers a great corporate photo opportunity.

Logo work can be combined with a fountain or a functional items such as an ice bar, ice service station, ice drinks cooler etc...

Tuesday, February 3, 2009

Ice Sculpture Logistics

Transport and set up of the ice carvings and ice bars is relatively straight forward but somewhat labour intensive with each carving weighing between 70 – 100kg. Each Ice bar can be well over a ton of ice.

The ice will be transported in freezer trucks or vans to the venue, from there, trolleys and manual labour will put the ice into position at the location.

Each Carving will be in a drip tray facility with contained drainage, which also doubles up as a light box. The Ice bar sits in interlocking floor drip tray, from which water will be hand pumped with a silent electric pump at certain stages throughout the event. This is a subtle action and can be done with very little attention being drawn.

Ice Art crew will take roughly 1-2 hours to set up per night and may require access the day before each event to set up light boxes and drip trays. This crew will also be at the location for the duration of the event to maintain all carvings and drainage facilities. Each light box requires a plug point, extension leads can of course be organised as per the location requirements discovered on the locations Recce.

The breakdown will commence when indicated by the client. Ice Carvings are simply taken down just as they were erected, taken out of the venue on trolleys and left to melt outside in a designated area… back to water they return. Light boxes will be removed from the venue on the same night, or early the next morning depending on the breakdown requirements of the venue